(Download) "Attitudes Toward and Stereotypes of Persons with Body Art: Implications for Marketing Management." by Academy of Marketing Studies Journal ~ Book PDF Kindle ePub Free
eBook details
- Title: Attitudes Toward and Stereotypes of Persons with Body Art: Implications for Marketing Management.
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 2009
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 313 KB
Description
INTRODUCTION A critical concern for many organizations is the image projected by their personnel to customers or other interest groups. Many organizations have dress codes designed to project a specific image (Wich, 2007). An issue which appears to be of increasing concern within the context of dress codes in the U.S.A. is the apparent increase in the prevalence of tattoos and body piercing among employees, adornments commonly referred to as body art. The concern results from the fact that body art has historically been associated with negative behavior and connotations. Though historically considered to be somewhat deviant behavior in Western society, social scientists argued that the use of body art is becoming increasingly diffused and embraced by the middle class (Carroll, Riffenburgh, Roberts & Myhre, 2002; DeMello, 2000; Rock, 2008).
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